Setting a budget for a video – where to start?

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Setting a budget for a video – where to start?

Buyers Guides

“How much does a video cost?” If we had a pound for every time we’ve been asked that… The truth is, video budgets vary widely. We’ve produced films ranging from £1,500 to £300,000, but most fall between £5,000 and £40,000. Here’s how to set a sensible budget for your project.

What’s It Worth to You?make your money with video.

Your budget should reflect the value the video delivers. Consider both direct and indirect returns:

      • A £30,000 training film could save £20,000 annually in travel costs while ensuring consistent, scalable staff development.

      • A promotional video with high-end graphics and voiceover could generate hundreds of thousands in sales.

      • On the flip side, an internal comms video reaching just 50 people may not justify a large spend.

      • No production company can define the value of your video—only you can.

Cost Guidelines

While every project is unique, here are some ballpark figures:

  • Basic talking head video: From £1,500 + VAT

  • Multi-interview with cutaways, music, and basic graphics: £2,000 – £10,000 + VAT

  • Animation or 3D graphics-heavy projects: £5,000 – £20,000 + VAT

  • Large-scale productions (e.g., commercial music, celebrity voiceovers, international filming): Custom quotes based on scope.

Maximising Value

We don’t offer fixed-price packages because every project is bespoke, designed to meet your goals. However, we always focus on delivering maximum ROI, helping you get the most from your budget through strategic planning, multi-platform distribution, and creative solutions.

Let’s Talk

We don’t charge for quotes or proposals, and we’re always happy to offer advice on how to get the best return on your investment. Give us a call and challenge us to do that for yo

 

 

 

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