Pre Production
Pre-production is the crucial first stage which informs the entire process. One of our key differentiators is the exceptional editorial support we provide in pre-production drawing on decades of both BBC and video production experience. We work with you to immerse ourselves in your key messages, understand your audience and goals enabling us to offer support with even the most complex subjects.
Our social first approach means we consider social clip requirements at the start of the project, alongside any other output requirements. We write scripts or create storyboards. We cast contributors whether your people or others. We identify locations and conduct risk assessments. We create a schedule and call sheet and firm up the agreed budget. We may also select music at this stage and consider graphics treatments. We plan every part of the production before we create a frame so you can be sure, and sign-off the approach. Having a clear script, budget, and delivery plan, ensures your video is engaging and results-driven with a budgeted delivery plan.
Production
Once we have a pre-production plan we conduct all filming in the production phase. Crews range from one or two people for more simple shoots through to 15 people or more for a live stream.
We use our own high-end, broadcast quality cameras, audio and lighting kit. We shoot based on the agreed schedule and regularly complemented on our ability putt people at ease and get the best out of them when filming. This may be asking the right questions, supporting with autocue, clear direction or just making the experience as enjoyable as possible.
We create two copies on encrypted drives as soon as possible after filming.
Post Production
Post production is when our team of expert story tellers craft or create images into impactful and effective content all remaining focussed on your goals. We combine filmed content with motion graphics, animation, music and sound design to create the agreed content in line with the approved script. Pictures are colour graded to ensure consistency and appropriate vibrancy. Motion graphics or animation pieces bypass production and move straight into this phase. We are increasingly using AI tools to ensure maximum efficiency in this stage. Whether extending images or even turning still images into video we ensure we are using the best available tools to maximise quality and efficiency to benefit our clients.
Delivery
To be effective, your videos need to connect with your audience on multiple platforms, in various sizes and often with different durations. We package it strategically, creating tailored versions for different platforms—short clips for social media or separate edits for internal and external use all in line with the pre-production plan. If you need support with a digital strategy we can help you define your audience and connect you with media buying agencies who can help promote your video effectively. To maximise long-term value, we’ll suggest ways to repurpose your content for future campaigns.