Don’t panic, we’re here to help!
Writing a creative brief doesn’t have to be daunting—it just needs focus. A clear brief is essential to ensure your video meets your goals. Think of it as the blueprint for success, guiding the entire production process.
Why it matters
A video brief is like an architect’s plans—you wouldn’t build a house without them. A clear, well-thought-out brief defines your objectives, audience, and key messages, helping the production company deliver exactly what you need.
Key Considerations
- What’s the goal? Define what you want to achieve—whether it’s boosting sales, building brand awareness, training staff, or driving engagement. Focus on outcomes, not just the video itself.
- Who’s the Audience? Identify who the video is for—staff, clients, or new customers—and tailor the style and tone to suit their preferences.
- What’s the Message? Outline the key points you want to convey. Keep them clear, concise, and as timeless as possible to extend your video’s lifespan.
- Potential Barriers. Consider anything that could prevent your message from landing—like complex topics or short attention spans. Keep it clear and engaging.
- Delivery Style Decide who will deliver the message—your CEO, staff, a presenter, or a customer testimonial. Be honest about who will be most convincing on camera
- Tone & Style Your video should reflect your brand. Sleek, professional visuals inspire trust, while poor-quality production can damage your credibility.
- Viewing Platforms? Consider where your video will be watched—on mobile, social media, or in presentations. This impacts its format, length, and style.
- Distribution Strategy Don’t let your video gather dust. Plan how to get it in front of the right audience—through social media, email campaigns, or paid promotions