Video is a game-changer in healthcare, enhancing communication, improving training, and delivering cost savings. When done right, it shares clear, consistent messages that can be easily distributed online or via intranets. It also reduces training costs by saving on travel, expenses, and lost productivity. Here’s how to get the most out of healthcare video production.

1. Define what your video should do

Your video needs to deliver a result—whether improving health outcomes, achieving training objectives, or boosting efficiency. Define success in measurable terms (e.g., audience reach, behaviour change, or cost savings) to ensure you can evaluate its impact

2. Identify your audience

Healthcare audiences vary widely—from patients and clinicians to internal stakeholders. Consider their needs, knowledge level, and potential scepticism. Tailor your video’s tone, style, and content to engage them effectively.

3. Set a Realistic Budget

Think in terms of value, not just cost. A well-crafted video should generate greater value than its price. Assess potential ROI, such as improved patient compliance or reduced training costs. Choose a production company that offers advice on multi-platform usage to maximise your investment.

4. Write a fantastic brief

A solid brief ensures your project stays on track. Outline your objectives, audience, key messages, and desired outcomes. Include brand guidelines and campaign details. Consider styles you like, but stay open to creative approaches. Download our briefing template for guidance.

 

5.  Tender or quotes?

Decide whether to request quotes or run a formal tender. Quotes are faster and offer more control, while tenders provide a broader range of ideas but require structured evaluation. Ensure you have clear criteria to assess proposals fairly and efficiently like creativity, healthcare expertise, and budget transparency. Standardise by requesting comparable day rates (e.g., Producer or Editor) to avoid confusion.

6.  Understand the production process

Production typically has three phases:

• Pre-production: Scripting, planning, and logistics.

• Production: Filming or creating animations.

• Post-production: Editing, graphics, and review.
  A good production company will guide you through each stage with clear timelines.

7.  Handle Consent Carefully

If filming patients, be aware of privacy policies and obtain consent. Even background shots can risk breaching confidentiality. Ensure you comply with NHS and trust guidelines or reframe shots to protect patient privacy.

 

8.  Specify the IP

Specify that you own the intellectual property (IP) of all filmed material. This allows you to reuse footage in future projects without additional licensing fees..

9.  Plan for Translation

Consider whether you need subtitles or dubbing in multiple languages. Planning this upfront helps streamline production and ensures your video is accessible to a wider audience.

10. Distribute Strategically

Ensure your video reaches its target audience. Use internal networks or paid social media campaigns to boost visibility. Set clear KPIs, measure performance, and be ready to adjust your strategy based on results.

Conclusion

Good video is powerful stuff – but getting it right takes consideration and planning.  Using an experienced company will give you the best chance of success.  We’re happy to talk without any commitment so if you have any questions, please don’t hesitate to call us on 01845 538020 or email info@dependableproductions.com