The Brief
The Christie Charity makes a huge difference to the care and treatment that The Christie Hospital is able to provide to cancer patients and their families. The team approached us and asked us to come up with ideas for a film that would grab attention and encourage donations, whilst highlighting all the different services it provides. We came up with the idea of “Which Pound”, a poem we wrote oursleves, that considered what just one pound could unlock for patients, families and research.
The Approach
Getting the script right took some time, as we had to reverse engineer a long list of charity-funded services and the many ways people raise money into a poetic form that stayed under 2 mins and didn’t feel too “obvious”. Once that was in place, we worked with the charity team to jigsaw the many filming slots into a schedule that made best use of time and budget. We filmed over several days, including at weekend events, to ensure we had good coverage. Once filmed, the video didn’t take long to edit together and the first draft with a guide voiceover needed very few changes. Once signed off, we recorded the final VO with former Christie patient and radio DJ Mark Radcliiffe.
The Result
The film was delivered on time and on budget and is now being used by the charity to help raise its profile and of course money. The team and the Christie told us. ” We’re extremely satisfied with the end product in terms of both value for money and quality. The film serves to highlight the important work The Christie Charity does supporting The Christie hospital and showcases this in an accessible, emotive and thoughtful way“
