The Brief
Smart DCC—the UK’s secure digital network for smart meters—needed a flagship film to help key stakeholders understand its vital role in transforming the energy system. The challenge was to explain a largely virtual process in a way that was clear, visual, and engaging. The film needed to work equally well online, in meetings, and in Smart DCC’s own offices.
Our Approach
With much of the DCC’s work happening behind the scenes, we proposed a visual journey using 3D graphics to bring its digital infrastructure to life. This would be anchored by our in-house presenter Kate Simms and supported by live-action footage showing how smart energy tech is already part of everyday life. We worked closely with DCC engineers to shape the script for clarity and accuracy, and storyboarded each sequence to ensure transparency ahead of filming. We sourced real homes with the right energy tech and cast a family to help tell the story authentically.
The Result
Filmed over four days in multiple locations, the shoot included complex camera techniques and choreography to deliver on our creative ambitions. Meanwhile, our 3D team built the virtual DCC world, integrating it seamlessly with the live footage. The final edit blended strong visuals, sound, and music into a powerful story. Delivered on time and on budget, the film was a hit—described by one viewer as “outstanding… it makes me feel proud of what I do for a living.”
