Our client Durham University approached us to make a film for a brand new MSc course in Plant Biotechnology. It wanted to showcase the course as dynamic and ambitious, with a view to encouraging new applicants. However, as a new course there were no students to film and a very tight budget and deadline.
We came up with the idea to use a combination of fast cut stock footage and graphic text to create a modern feeling film that reflected the cutting edge nature of the course. We spent time getting across the key components of the degree, exploring the diversity of the subject and what careers it could lead to. From this we created a script for our graphic text. Once approved, we interrogated our stock library to find appropriate imagery. We wanted the film to demonstrate how potential applicants could use the course as a springboard to have an impact on some of the world’s biggest challenges, so our imagery had a real global feel to it.
With no filming to plan for, we were able to begin production very quickly. We explored our music library for a track that felt upbeat and pacy and then began carefully curating our stock imagery and graphic text on the timeline. To make it feel more urgent and dynamic, we aded colour washes and jerky/jumpy effects . Finally, so there was no doubt who was offering the course, we weaved the Durham University brand throughout the film. The result was an eye catching 90 seconds, packed with information.
Our client was delighted with the film and was impressed with what we’d achieved so quickly and with a relatively tight budget. This is a great example of a simple concept, executed well, resulting in a quality product that is already doing its job!