The Brief
Evergreen Life asked us to create a TV ad campaign promoting their health and wellness app, with just six weeks until broadcast. Collaborating with their marketing agency, we quickly refined scripts around the concept of “Happychondria”, where being in control of your health boosts happiness.
Our Approach
We produced two 30-second ads with a playful, light-hearted tone. In “Pet Control”, a woman’s newfound wellness mastery lets her command her dog with facial expressions. In “The Magician”, a man’s calm confidence allows his magician grandson to attempt sawing him in half. We sourced specialist crew, cast and locations, found a highly trained dog, and commissioned custom props.
The Result
Filmed in one day with a COVID-safe crew, the ads featured expressive, dialogue-free performances. We added a professional voiceover and delivered the campaign on time. The advert helped drive a surge in app downloads and exceeding client expectations.
