The Brief
Teesside University asked us to create a film explaining how Knowledge Transfer Partnerships (KTPs) work. With no case studies to film and a complex process to describe, we needed to make something engaging, visual and easy to understand—on a tight budget.
Our Approach
We proposed whiteboard animation to deliver clarity without the cost of bespoke animation. Collaborating with the client, we scripted and storyboarded a visual narrative using simple metaphors—like lightbulbs for ideas and mountains for challenges—to explain the KTP model in a relatable way.
The Result
Once the visuals were signed off, our illustrator created the scenes and we brought them to life with animation, voiceover from our in-house presenter Kate Simms, music and branding. The finished film hit the mark first time, with no edits requested. It proved so effective that six other universities have since repurposed the video, with Teesside’s blessing.
