Commissioning a corporate video can be a powerful way to tell your story, connect with your audience, or shift the dial on your brand awareness. But the first question most clients ask is, understandably, “How much is this going to cost?”

In 2025, there’s still no one-size-fits-all answer — but at Dependable Productions, we believe in transparency. We’re ISO 9001 certified, which means our production process is not only quality-assured but also built around clarity, collaboration and consistent results. So, in that spirit, here’s a practical guide to help you understand what goes into the cost of a corporate video — and what sort of investment you might expect to make.

What Determines the Cost?

The price of a corporate video depends on a number of variables:

• Creative concept and scripting: Is it a talking head, or a narrative-led piece with actors, storyboarding, or animation?
• Filming: How many days are needed, and where? Will it be a single-camera crew in your office, or a multi-location shoot with drone footage and studio lighting?
• Post-production: How complex is the edit? Are we adding subtitles, motion graphics, animation, voiceover or licensed music?
• Turnaround time: Do you need a polished product in two weeks or two days? Our BBC news backgrounds mean we thrive under pressure, but tight deadlines often require additional resource.

Let’s explore three common tiers of video production and what you typically get at each level.

Entry Level: £2,000 – £5,000

This level suits organisations who want a simple, professional film — often a single-camera setup capturing interviews and overlay footage (also known as B-roll). This might include:

• One day of filming at a single location
• A producer/director and camera operator
• A light script or interview preparation
• Music, subtitles, brand integration and basic editing

This kind of budget is ideal for straightforward case studies, internal communications or social media updates. With the right creative approach, even a modest film can make a big impact.

Mid-Range: £5,000 – £15,000

At this point, you’re looking at more involved creative, greater polish and production value. A typical mid-range budget may include:

• Multiple shoot days and locations
• Drone filming or motion-controlled cameras
• Script development and detailed shot planning
• Graphic overlays or animation elements
• Voiceover, sound design and music licensing
• Versioning for social media, subtitled edits, or foreign language versions

This is a good fit for promotional films, recruitment videos or launch content — and you’ll get something that not only looks great but tells a considered, compelling story. Many of our clients at this level also appreciate the benefit of our in-house presenter Kate Simms, who can add authority, energy or warmth depending on the brief.

Premium: £15,000 – £50,000+

At the higher end, you’re into campaign content, live events, branded documentaries or complex animation. This is where scale, ambition and creative originality come together. Budgets of this size typically cover:

• High-concept creative development and storyboarding
• Professional actors, models or voice talent
• Studio or large-scale location shoots
• Specialist equipment: jibs, cranes, dollies, high-speed or FPV drones
• Detailed graphics, 3D animation or extensive post-production
• Broadcast-level sound mixing and colour grading

You might also need assets in multiple formats — horizontal for YouTube, vertical for TikTok, subtitles in different languages, or formatted for TV advertising.

Why Costs Vary So Widely

Even within the same budget bracket, two videos might look quite different. That’s because every organisation has a different set of priorities. Some put emphasis on creative storytelling. Others care most about brand compliance or fast turnaround. At Dependable, we build our projects around your goals, not a generic formula.

We’ve delivered national TV adverts from brief to broadcast in just six weeks. We’ve also made long-term films developed over several months, involving multiple contributors, complex approvals and extended timelines. Whatever your budget, our job is to make it go further by being focused, flexible and strategic.

Value vs Price

The right question isn’t always “What’s the cheapest way to make this video?” but “What’s the best way to achieve the outcome we need?” Sometimes that might be a simple talking head. Sometimes it’s a scripted voiceover with stock footage and animation. Other times, it’s about crafting a story that builds connection and trust.

That’s why we always start with the brief. It’s also why our ISO 9001 process helps — it ensures consistency and quality at every stage, from pre-production through to delivery. And if you’re not sure what’s possible within your budget, just ask — we’re always happy to talk through options.

Final Thoughts

There’s no standard rate card in video production — but that doesn’t mean pricing has to be unclear. By understanding what affects the cost, you can make more informed decisions and maximise your investment.

If you’re thinking about commissioning a video in 2025, whether it’s for a social campaign, internal comms or a full brand piece, we’d love to help. At Dependable Productions, we don’t just deliver high-quality films — we help you deliver on your ambitions.