BRIEF
PX is an infrastructure solutions business offering a range of different services as well as operating energy sites across the UK. After a rigorous selection process we were chosen by PX group to make a film to promote its complete offer to new and existing clients.
CONCEPT
PX knew that many of its clients and potential clients didn’t know about the many different services it could offer and the fields in which it had a proven track record. Our challenge was to succinctly explain that broad offer and film as many sites around the UK as possible. We suggested interviews with both PX staff and clients in each of the service areas, so that viewers would understand and trust the range of services. We also had the challenge of capturing the size and scale of what were often high hazard sites around the UK, so decided to film as much as possible using our drone to produce inspiring pictures.
CREATE
Having spent considerable time ensuring we understood what PX wanted its clients to know, we created a schedule that meant filming took place in the safest and most economical way. Many of the locations were COMAH sites (Control of Major Accident Hazard) so we had to seek additional permits for aerial work and ensure we complied with the strict regulations of each site. We also spent time finding and speaking to interviewees, from staff to clients, to ensure they would deliver the right message in the right way. Over a 2 week period we travelled the length of the country, carrying out interviews, filming and flying to ensure we met the deadline for PX. In post production we created a narrative script, provided professional voiceover in house and edited the film into clear chapters for clarity. We also added on screen graphics to emphasise PX’s offer and reach.
CONNECT
The film was delivered on budget and on time and is now being successfully used in bids and presentations. PX have told us that everyone they’ve showed the video to – staff, clients, business partners – have all been impressed, and most importantly now have a full and complete understanding of what PX does and can do. The video has also instilled a new sense of pride within the company with some staff moved to tears by the film. PX told us they got value for money due to the amount of planning, attention to detail and support we provided.