Mckie Mastery is a pioneering teaching programme created to help teachers teach. It is unlike any other education product available and we were approached to try to define its unique offer and promote it to other schools.
We spent time with our client understanding how Mckie Mastery worked, so that we could clearly define on film, how it’s different from other programmes. We asked lots of questions and tried to put ourselves in the shoes of potential customers. We knew that the best way to “sell” the benefits of the programme would be to hear from existing customers and their incredible results. We also knew we had to show the programme “at work” in real school and see the impact it had on children’s learning. Based on these ideas, we then developed a script that would take the viewer through the key points of Mckie Mastery. However rather than get contributors to learn a script, we would ask them the questions that would deliver the key messages in a more natural way.
It was a joy to film at Grange Park, where Mckie Mastery was pioneered. The children were beautifully behaved and it was very easy to see the effect of the teaching programme, in their behaviours and academic achievements. The head teachers we interviewed, who already use the programme, were equally as enthusiastic. We worked hard to ensure their interview clips stayed on message ,so there was a real clarity of the offer. In post production we edited carefully and ensured there was a range of children and abilities shown, to provide plenty of “that could be me moments”.
The client was absolutely thrilled with the result as were we. There was only one small amend made to the first draft which we believe is testimony to the effort we made to clearly understand the product and the audience for the film. Claire Mckie told us;
“ I’m thrilled with the end result! It will undoubtedly bring in more business and I’m sure it will pay for itself within 6 months. I will definitely use Dependable Productions in the future”